Fan following

Tendulkar's entry into world cricket was hyped up by former Indian stars and those who had seen him play. Tendulkar's consistent performances earned him a fan following across the globe, including amongst Australian crowds, where Tendulkar has consistently scored centuries.One of the most popular sayings by his fans is "Cricket is my religion and Sachin is my God". Cricinfo mentions in his profile that "... Tendulkar remains, by a distance, the most worshipped cricketer in the world."During the Australian tour of India in 1998 Matthew Hayden said "I have seen God. He bats at no. 4 in India in Tests."
There have been many instances when Sachin's fans have done extreme activities over Sachin's dismissal in the game. As per reports by many Indian newspapers, a person hanged himself being distressed over Sachin's failure to reach 100th century.

Some analysts have found that Sachin is the greatest ever cricketer in the world surpassing Don Bradman, owing to his remarkable accomplishments in both Tests and ODIs. At home in Mumbai, Tendulkar's fan following has caused him to lead a different lifestyle. Ian Chappellhas said that he would be unable to cope with the lifestyle Tendulkar was forced to lead, having to "wear a wig and go out and watch a movie only at night".In an interview with Tim Sheridan, Tendulkar admitted that he sometimes went for quiet drives in the streets of Mumbai late at night when he would be able to enjoy some peace and silence.Tendulkar has a presence in the popular social networking site Twitter with the user name sachin_rt since May 2010.